Facebook is one of the most powerful marketing tools and sales channels available to businesses. Despite this, many people still either are unable to use it to their advantage or don’t understand how it can help.
Read on to find some big ideas from WinWeb that might help you.
1. Get a custom URL
Every Facebook page can get its own custom URL (web address) to make it easier for your customers to find you. Until you claim the address for your business, it can be taken by anybody else – so don’t waste time and stake your claim as soon as you can.
2. Make use of Apps
There are loads of cool applications that can be utilised by your Facebook page and increase the functionality of your account. Start using apps to schedule timed posts or expand your reach further.
3. Utilise Plugins too
Plugins can be used to syndicate your content and automatically share things like your blog posts to your Facebook page and elsewhere.
4. Know your customers
Try to develop a strong understanding of the people who are liking your page and exactly why they do it. This will help you get inside the mind of more potential customers.
5. Use Facebook Insights
The Insights tool has developed over time to the point where it has become an extremely powerful tool for any business using Facebook. You can see exactly how many people view your post and how viral it gets.
6. Post relevant content
Make sure that you select content that is appropriate for your audience and what they might want or need. Try to find or create unique content that has the potential to go viral.
7. Keep going
You need to make social media a part of your daily ritual in the same way you check your email. If you want to make the task easier, consider trying some of our Facebook Apps.