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2013: Not unlucky for Apps


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Last year was a breakthrough for app usage worldwide.

How are you reading this article? There’s a good chance you might be viewing it on an app rather than a web browser, at least according to web use statistics for 2012.

The rate of app adoption is remarkably growing more quickly than the PC revolution of the 1980s and even the Internet boom of the 1990s, with the cumulative amount of iOS and Android smartphones pushing close to a billion devices activated.

If you contrast this with the amount of PCs sold between 1980 and 2000 (over 800 million), it means that since 2007 (when they first appeared) the growth of mobile devices has been nearly four times as fast!

This rate of growth is no doubt helped by the out-of-the-box connectivity for all these devices, giving users immediate access to the Internet and a whole host of cloud apps. Astonishingly, more than 50 billion apps have been downloaded cumulatively from the App Store and Android Market.

But perhaps the most interesting statistic of all shows that the way in which we use the web and spend our time on it is changing as a result of the smartphone revolution.

In June 2011, the amount of time spent per day using native mobiles apps first overtook the amount of web consumption from both the desktop and the mobile web. This trend has only continued upwards since then, with users now spending forty-five minutes more per day using apps than they were (an increase of 35% in 2012), while the amount of daily web consumption has actually dropped slightly.

So what does this tell us about apps? They are obviously changing the way in which we interact with both the internet and software in general. If you are considering a change for 2013 it might be a sensible decision to have an “App-y New Year” and switch your business to Cloud Apps.



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