Every small business website owner wants to increase their traffic.
There are many ways of doing this, with the most popular being SEO (search engine optimisation). This involves designing your website so that search engines can send the right people to pay you a visit.
But without regular updates and interesting content you will not receive repeat visitors to your website. This means you will only get one chance to sell to them, therefore it is advisable to start a blog for your business to keep them coming back.
Blogging can help increase your traffic in a number of ways. Not only will people find your website more easily but they can also interact with or link to your post using trackbacks. They can subscribe to your blog or share links on social networking websites like Facebook or Twitter.
Despite the improved search engine visibility, the potential to reach new customers and the ability to engage with your existing customer base, very few small businesses actually choose to do any blogging.