A Facebook page for your business is a great way of building your online reputation.
It is an additional channel that can be utilised to build relationships with customers, bloggers and other people in your industry.
However, you shouldn’t rush into making a half-hearted attempt at building a page for your business before you properly understand what Facebook is about. Become a member first and get familiar with using it.
Once you know more about Facebook and are comfortable with using it, then it is time for you launch your campaign. Create a page and set aside some time to keep it regularly updated – if you set it up and just forget about it, people will think you have gone out of business.
Don’t post anything in an angry fashion on either your company or personal page. Try to keep the tone completely neutral, even if you are responding to unfair criticism.