Marketing is one of the most worrisome areas of business for many new start-ups. That’s why this week we’re focusing on bringing you some great articles on small business marketing techniques. Marketing doesn’t have to cost a fortune or be a source on anxiety for small business owners. Here’s some great advice…
How To Write An Effective Marketing Plan
Everybody recognises the power of marketing and no one can argue that it’s a force to be reckoned with. With millions of pounds being invested in so many different campaigns including TV advertising, direct-to-consumer and B2B, marketing means something different for all of us.
Getting Comfortable With Self-Promotion
A lot of us are uncomfortable with the idea of self-promotion. We’ve been told that it’s “bad” and that if our product is worth it, other people will do our promoting for us. And that’s true, if you’re a mega brand. But people can’t promote what they don’t know about and, as a small business owner, the burden falls on you to make sure that people know you exist and what you’re up to.
The Rise Of Internal Evangelists
In our last blog, we talked about putting some personality in your marketing, but we wanted to expound a bit due to some questions we got. This whole concept fits in very well with the new transparency movement, which you’ve undoubtedly heard a lot about recently, because letting people know who you really are is an important part of transparency. But you might be saying, “Well I’m not a butcher, a baker, a candlestick maker, or (insert what you do here) so that won’t work for me.”
Building Buzz: Low-Cost and No-Cost Marketing Tips
Plan, plan, plan. Have a marketing plan, have a rainy day plan and have a growth plan. Manage your resources, work smarter, not harder, and lastly – believe. There’s no such thing as an overnight success, but an idea or person whose time has come.