Is Twitter Marketing Right For You?


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The social networking and micro blogging website, Twitter, is a great tool for businesses but is often under-utilised for its marketing potential. When Twitter marketing is used effectively and with minimal expense, there are significant benefits for companies of all sizes.

For smaller business, Twitter is a vital tool to keep in touch with customers and clients, to develop brand awareness and promote new products, without the significant marketing expense of traditional advertising campaigns. With the limited marketing budgets of smaller companies, as well as the cost savings having to be found by larger businesses, this site should be an integral part of every marketing campaign.

With so many people using the site every day, developing your Twitter marketing and contributing appealing content can significantly improve click through rates to your website as well as improving customer loyalty and keeping you ‘front of mind’ with your customers and prospects. Embracing this modern website can also help your company be perceived as forward-thinking and approachable

For businesses of all sizes, Twitter is a great way of keeping in touch with influential people in your industry, including keeping an eye on your competitors. Many leading businessmen and women in your industry will be using this site already and by linking with them, not only does it help your profile, it also enables your business to be seen as a ‘thought’ leader’.

Developing your Twitter marketing does not need to be an expensive venture. With a little training from WinWeb, or using WinWeb’s Twitter Marketing, effective Twitter marketing can make a big difference to your brand awareness and customer relationship management without a huge cost.



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