If you are launching new products or services on a bootstrap budget it can be very difficult to spread the word.
Often not even your existing customers are ever aware that you have expanded your product range. To solve this problem, you have to get creative. Mention your new products on every form of correspondence you send. This includes fax cover sheets, invoices and product packaging – use anything you can find.
Bootstrap businesses need to work harder than their competitors to successfully market their products and services. Many firms that use bootstrapping set aside little or no money for marketing purposes. It is therefore important and sometimes necessary for them to incorporate unorthodox methods of promotion into their marketing strategy.
Small businesses should always know their top five customers. If you own a small business and cannot instantly name your five most important customers, you are in trouble. A great bootstrap marketing technique is to take your most valuable clients out to dinner once every year. This will serve as a reminder for them of how valuable they are to you and how much you appreciate their custom. It also allows you to talk frankly to your customers and learn what they like and dislike about your business. Keeping your existing customers happy is much less expensive than courting new ones.