WinWeb recognise that small businesses have very little time to spend on formulating online marketing strategies. Owners of small businesses are always extremely busy and often focus what little time they can set aside for marketing on trying to retain their existing customers rather than attempting to attract new ones. However, without new customers a business can never survive over the long-term.
Small businesses are often the enterprises which benefit the most from Online Marketing. This relatively new branch of marketing allows a company to target specific market niches with great accuracy for extremely little investment in comparison with traditional methods.
The nature of the medium of the Internet requires a very different style of marketing to the conventional style of broadcasting (or pushing) the benefits of your products on to the world. Customers on the Internet take their time to research products and learn about the company the are purchasing from. This means that marketing techniques that ‘pull’ consumers towards your online presence are far more effective online.