Many small businesses sign up to social media accounts and then forget about them.
If this is the case for your businees then you are missing out on some great opportunities to learn a lot about your market.
Firstly, you should be looking to see if anyone is already talking about your business or products. Try searching for relevant keywords related to your company in the search bar. This will allow you to find out what people are saying about your business or people in your industry.
When tweeting about a particular topic, try to use hashtags (e.g. #winweb) in order to make it easier for people to find what you are talking about. You can make the hashtag up – there are no rules about using them. Hashtags are very useful, especially if you need to get instant feedback or responses from a wide audience.
In order to better manage your Twitter account, start using one of the free applications that have been created for that purpose. The best of these is probably TweetDeck. It will allow you to carefully monitor Twitter for the subjects that you are interested in.