Even large corporations are now using social networks to communicate with their customers.
Social media is a great way for a savvy small business owner to interact with customers and conduct bootstrap marketing. If used correctly, social media will build relationships and increase visitors to your online store. Some businesses actually use it as a substitute for traditional helpdesk software by making it the first point of contact for any support requests.
These are the main social media channels:
Facebook: A Facebook account is free and it is easy to create a page that will represent your company. Use the page to announce product updates in your online store, launch promotional campaigns and communicate with your “fans”. Remember to keep the page updated regularly because it will be the main hub of your social media activity.
LinkedIn: You should also start a LinkedIn account to provide more information about your background and display your business credentials. A basic account is free and it is an excellent way of building relationships with other people in your industry.
Twitter: This is the fastest growing social media platform and it receives a lot of media coverage because of its high profile celebrity fanbase. It is free and easy to start ‘tweeting’ but before you begin, try to follow some well-established users so that you understand the feel of Twitter.