Want to generate some online “buzz” for your business?
Does your business have important information you want to share with the world? Perhaps you are starting a new partnership or launching a new product. You can easily inform your existing customer base about the news but will often have difficulty spreading their message to a wider audience. This is why a small business should use an online press release.
Press releases get overlooked by small businesses as an effective form of advertising. They are considered by many to be a promotional tool used only by large corporations. Actually, it is highly likely that a well written press release will lead to some form of press coverage, either on the web or in the local papers.
Be careful about the language you use in the press release and avoid words that exaggerate or mislead. Try not to make the press release too short or too long – 450 to 500 words is ideal.