Getting started in social media can be difficult for any small business owner. Marketing experts continually spout the benefits of social media for small businesses, often without providing practical advice on how to maximise the potential of the platform.
The most important thing you need to bear in mind about social media is the need to provide great content. If you are serving up nothing of any value to your audience, they will not stick around to hear your marketing message.
Social networks are a great way for businesses of all sizes to engage with their customers in a way that was never previously possible. It can even be used as a way of providing immediate first-level customer support and resolving problems before they escalate.
One thing you should never do is to use social media to bash your competitors, either by starting arguements or throwing insults. This will reflect extremely badly on your company and customers certainly will not be impressed.
It is important to keep your social media accounts regularly updated. If someone finds your dead Twitter or Facebook page then it is likely that they will assume you have gone out of business and this will cost you a sale.
Social media is also a great way to prove your credentials in a particular industry. If you are able to show yourself trustworthy and helpful on social networks it will reflect very positively on your business. When it comes to small businesses, purchasing decisions are often made based on the opinion that a potential customer has of the owner personally.
In 2011 social media is expected to grow further in popularity and become even more essential to small businesses as they struggle to compete in the crowded online arena. If you want to give your small business a head start, WinWeb offer various Online Marketing options at very reasonable rates.