Social media is the perfect way for any small business on a shoestring budget to conduct a cheap and effective marketing campaign. If you are one of the many business owners still in the dark about social media, here are some of the basics to get you started:
Get started: Every small business should have an active presence on the two major social networks, Facebook and Twitter. There are obviously many more than this, but stretching your social media campaign too thin will only lead to diminishing returns.
Blog: Your Blog should be the hub of your social media campaign. All articles and information you put on the Blog can then be shared over Facebook and Twitter, serving the purpose of driving traffic towards your website.
Participate: In addition to doing your own blogging, it is important to also get involved with other blogs too. Leave comments on relevant topics and other important blogs in your industry. Monitor the social networks to find out who is talking about your industry and then engage them in conversation.
Multimedia: The best social media campaigns always include some element of multimedia within them, whether it be photos, audio or video. YouTube is excellent for providing an audio-visual aspect to any social media effort, because it is simple to get involved and start uploading videos.
Consistency: It is fine to use all of these social media options in tandem, but remember to keep your marketing message simple and consistent across the board. Branding is a crucial aspect of social media so don’t participate in anything that might dilute or weaken your overall brand image. Don’t project an image of your company that is totally removed from reality.