“Blogging” is one of the key online business terms of the previous decade. What started as a hobby for many people around the world was soon recognised as having potential for businesses of all shapes and sizes.
Blogging is an abbreviation of the term “weblog” and is a natural evolution of the original basic ‘online diary’ format. Bloggers would keep a running account of their personal life that was open for anyone to view via a search engine. The most popular early blogs were often political in nature. Within a few years, blogs were gaining mainstream credibility, with journalists and political commentators all using them to connect to their particular audience.
Marketers, in particular, recognised the value of blogs straight away. The high level of readership of some topical blogs allows them to target market niches in a very direct fashion that wasn’t even possible in the past.
Corporate blogs are now extremely popular. A large number of company CEO’s take time out of their busy schedule to talk directly to customers through the medium of blogging. This puts a human face on the once impersonal world of big business. Not all companies choose to blog in this personal fashion, some feel more comfortable with a more formal style.
Whatever style you prefer, it is likely that your small business would reap the benefits of a blog. The most successful blogs usually cater to specific niches, making them ideal tools for many small businesses. The more of a niche your blog is in, the easier it will be for someone to find.
WinWeb offers some great help for any small business that wants to get into blogging. We have a special fully hosted Business Website deal which can easily have a Blog page added to it for a little extra. For busy business owners, we also offer a Blog Posting option which will help you to quickly fill your blog with lot’s of relevant content.