WinWeb

Spread The Word About Your Small Business With A Press Release

February 3, 2010

Sometimes small businesses have important information to announce, such as a partnership or new product launch. They can easily inform their existing customer base about the news but will often have difficulty spreading their message to a wider audience. This is an ideal situation for a small business to use a press release.

Press releases are often overlooked by small businesses as an effective form of advertising. They are considered by many to be a promotional tool used only by large corporations communicating with the media. The truth is that today’s mass media (especially on a local level) is constantly looking for interesting content that can be reported as news. It is highly likely that a well written press release will lead to some form of press coverage, either on the web or in the local papers.

There are some important things to remember when writing a press release. The first paragraph should grab the attention of the reader and impress them enough to keep reading. If you are launching a new product then the press release should aim to convince consumers that it would be useful and improve their life in some way. Remember to be subtle ā€“ press releases are not sales pitches and coming on too strong could result in less interest for the reader.

Be careful about the language you use in the press release and avoid words that exaggerate or mislead. Try not to make the press release too short or too long ā€“ 450 to 500 words is ideal. Include the date and time of the event or product launch, as well as full contact details for your business.

If you want to generate a buzz online for your small business without the hassle of writing your own press release, you might want to consider an Online PR campaign from WinWeb BusinessServices.

Find out more about WinWeb BusinessServices by visiting the WinWeb website.