Sometimes a business wastes time on attracting the wrong audience for their products.
When a business starts up, they are delighted if anybody at all decides to purchase from them. Of course, it is always appreciated when anyone spends money at your business, but a lot can be learned by identifying a so-called “ideal customer”. This person obviously doesn’t actually exist in reality and is in fact an amalgamation of a number of traits and demographics – but knowing who they are and what they require can help you to spot aspects of their personality in your actual customers.
Think about who this ideal customer might be. Why do you think they would come to your business? In fact, would they even come to your business at the moment or would your current marketing or pricing drive them away? Consider what they might be purchasing if they came to your business and try to think about the reasons they would be buying from you at all – for example, perhaps they may require a constant supply of your product so that they can keep their own business operational.
Try to think about the products you have to offer them and if any could meet their expectations. How much do you think they would value the products that you currently have for sale and why would they value it at that price? Do you think there is anything you could do to try and bump up the price? Finally, think about how many of these customers you would ideally like to have and also how many you could realistically handle.
If you would like to discuss ways to improve your customer relations and retention, speak to one of our friendly support team today.