WinWeb

Exhibit Your Product At A Trade Show

March 12, 2010

Trade shows are an excellent way of gaining more exposure for your product or business idea. However, they can also be quite a daunting prospect for anybody who has never previously exhibited, so here are a few tips to help you make the most of it.

Make sure that your booth has a high level of visual impact to catch the eye of anyone who passes by. It may sound obvious, but remember to smile! This is easy to forget if you are nervous.

You should be able to pitch your product or business within thirty seconds to people who ask about it. It is important to rehearse this before the date of the show, but don’t be afraid to stray from the script if the people you are talking to have specific needs. Your speech should describe all the features and benefits of your product.

Try to gain feedback from the people that you talk to at the show. If a lot of people throughout the day are all raising the same concerns or suggestions then it is probably something you should think seriously about when you get home.

Take business cards and contact details from everyone you can. Follow up with these people after the show by sending them a personalised ‘thank you’ for their interest, alongside a brochure for your product.

Ultimately, remember that the trade show is not just about you and your idea. They are a perfect opportunity for you to do some networking and learning.