Business Process Outsourcing
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Is your business Tweeting?
2012-05-11It is time for your business to get serious about social media.
Many business owners can’t see the point of Twitter. However, more people than ever are realising that it is actually one of the greatest low-cost marketing tools that a business can utilise. You probably already know that a website is a business essential, but [...]
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Outsourcing: yes or no?
2012-02-15The cost of hiring a permanent member of staff to deal with administrative dutiies is often far more than most small businesses can afford.
It is likely that you will almost end up paying their salary twice. Not only will you have to deal with payroll taxes, insurance and benefits but you will also for their [...] -
Small Business Branding
2012-02-03Every business, regardless of its size, has a brand.
Good branding is a great way of attracting and retaining customers. Branding helps your business become well-known. A brand is a lot like a personality, you might even regard it as the personality of your business.
With this in mind, consider whether your brand is regarded as [...] -
Business Marketing Strategies
2012-01-09strong>Marketing is perhaps the most overlooked aspect of small business management.
WinWeb recognise that small businesses have very little time to spend on formulating online marketing strategies. Owners of small businesses are always extremely busy and often focus what little time they can set aside for marketing on trying to retain their existing customers rather than [...] -
Small Business Financial Management
2012-01-05strong>Without tight financial control, any business will soon get into trouble.
Keeping control of finances is critical to the success of any small business, otherwise any sudden dip in cashflow will leave them unable to pay bills or purchase new stock. This would have disastrous consequences for unprepared businesses.
Good financial management involves a lot of careful [...] -
Web Hosting with Small Business Needs in Mind
Many small businesses attempt to save money by choosing a free host, but these are often unreliable and unable to handle much traffic.
In order to have a professional business website it is important have good web hosting. With free websites, there is often a large amount of downtime and free hosts will add [...] -
Targeting the Right People
2011-12-21It is critical to recognise that without properly identifying your target market, all your marketing efforts and expenditure will be pointless.
If you ask small business owners to tell you about their target market, most will struggle to define their customer base. This makes it extremely difficult for any marketing campaign that they conduct to be [...] -
Bootstrap Marketing
2011-12-20If you are launching new products or services on a bootstrap budget it can be very difficult to spread the word.
Often not even your existing customers are ever aware that you have expanded your product range. To solve this problem, you have to get creative. Mention your new products on every form of correspondence you [...] -
What is Social Media?
2011-12-16Even large corporations are now using social networks to communicate with their customers.
Social media is a great way for a savvy small business owner to interact with customers and conduct bootstrap marketing. If used correctly, social media will build relationships and increase visitors to your online store. Some businesses actually use it as a substitute [...] -
How can a blog help my small business?
2011-12-13Every small business website owner wants to increase their traffic.
There are many ways of doing this, with the most popular being SEO (search engine optimisation). This involves designing your website so that search engines can send the right people to pay you a visit.
But without regular updates and interesting content you will not receive repeat [...] -
Outsourcing: An inexpensive small business alternative
2011-12-12WinWeb want to help small businesses reach their full potential.
Outsourcing is a tactic that is now commonly used by many small businesses. A number of core business functions can be outsourced. Bookkeeping in particular is now regularly outsourced by small businesses looking to save their time and money.
A sensible solution is to look at outsourcing [...] -
Bookkeeping: Don’t employ someone to do it!
2011-12-07Bookkeeping is a vital part of the daily running of every small business. Unfortunately, it is also one of the least enjoyable aspects of it.
Once they begin to achieve success, the first employee that many small businesses are forced to hire normally must have bookkeeping skills. This is because many small business owners lack the [...] -
Have you tried Email Marketing for your Small Business?
2011-12-02strong>Email marketing is different to traditional methods of advertising and is often done very poorly by people who have a lack of understanding about how it should be done.
Many small businesses want to take advantage of the numerous benefits provided by email marketing, but very few are actually able to run a campaign that is [...] -
Bookkeeping: Essential for Small Business
2011-11-30Using bookkeeping software allows a business to quickly get a picture of how successful they have been recently.
In order to make the process easier, many companies are now use business accounting software to help them along. It gives a quick overview of financial performance that is much less time consuming than traditional bookkeeping methods.
Home [...] -
Building an Online Business Reputation
In the increasingly networked modern world it has become even essential for your company to be portrayed in a positive light.
However, it has also become more difficult than ever for a business to control what other people are saying about them.
A good reputation often the key to long-term business success. It builds a level of [...] -
Online Press Releases
2011-11-28We can take all the hassle out of the process and create the maximum amount of publicity for your small business.
If you are trying to generate publicity for your business, a virtual press release is extremely helpful. You can get mass coverage on many websites simply by sending one e-mail out to a large number [...] -
Facebook for Business
A Facebook page for your business is a great way of building your online reputation.
It is an additional channel that can be utilised to build relationships with customers, bloggers and other people in your industry.
However, you shouldn’t rush into making a half-hearted attempt at building a page for your business before you properly understand what [...] -
Blogs for Business: Should you have one?
2011-11-25Blogging opens a new channel of communication between you and your customers.
Blogging has become extremely popular in recent years. Many people simply blog as a hobby, usually on topics that interest them or that they are experts in. Some blogs have a very high level of readership and are able to charge a fortune [...] -
Global expansion for your small business
2011-11-24A Virtual Assistant is far cheaper than setting up an office overseas.
Traditionally most small businesses have never had much global reach. The catchment area for most businesses usually only extends to a radius of a few miles. The arrival of the Internet has changed things completely.
Whereas before only large corporations with giant marketing budgets could [...] -
Marketing a new product
Small businesses have to be creative when it comes to spreading the word about a new product or service.
It can be frustrating launching a new product because it often feels like no-one is listening. You may genuinely believe that you have created something that there is a market for, but simply cannot reach the people [...] -
Twitter for small business
2011-11-23Many small businesses sign up to social media accounts and then forget about them.
If this is the case for your businees then you are missing out on some great opportunities to learn a lot about your market.
Firstly, you should be looking to see if anyone is already talking about your business or products. Try searching [...] -
Too busy? You need a Virtual Assistant
2011-11-22Are you getting bogged down with time-consuming administrative tasks and no longer actually achieving anything worthwhile with your small business?
Struggling alone with the workload involved in the day-to-day running of your business will eventually have a negative effect. Rather than hiring additional staff, for the majority of small businesses it would often be more sensible [...] -
Online Press Releases: Spread the Word!
2011-11-18Want to generate some online “buzz” for your business?
Does your business have important information you want to share with the world? Perhaps you are starting a new partnership or launching a new product. You can easily inform your existing customer base about the news but will often have difficulty spreading their message to a wider [...] -
Benefits of Back Office Outsourcing
2011-11-11Small business owners have a limited amount of time in the day in which they can make a success of their business.
The last thing they want to do is waste their time carrying out all of the essential but time-consuming tasks that come with running a small business.
Hiring staff to do these tasks for you [...] -
Cash-flow, Credit Control and Business Planning
2011-11-10The levels of money owed to small business has never been higher. This is not only very bad for small business, but for our economies too.
Anything to do with cash-flow, credit control or even basic business planning can seem a waste of time. The problem with that is, that one day the cash-flow will stop [...] -
5 Ways To Use Outsourcing To Help Your Business
2011-07-20Outsourcing is a fantastic way to help your business to grow, and help you to regain a better work/life balance. Here are some ways that your business can use outsourcing to become more efficient.
Save time by outsourcing time-intensive tasks: Your time is precious, give yourself more time to focus on the things you need [...] -
Skills Shortage? Problem Solved By Outsourcing!
2011-07-18It is often reported here in the UK that there is a “skills shortage”, meaning that there are not sufficient skilled workers for the economy to prosper. This thinking often means that companies invest thousands of pounds in unnecessary training for their employees to allow them to perform tasks that are outside the remit of [...]
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5 Social Media Tips
2011-07-13Social media is the new buzzword running through the internet and informing businesses both online and off. To make the most of the social media tools which are at your disposal, here are five quick tips to get you started.
1. Research – First you need to get to grips with the big players in the [...] -
Social Media for Great Customer Service
2011-07-11Social media shouldn’t be looked at as an optional extra for your business; it should, instead, be seen as an integral part of not only your marketing strategy, but also as a vital cog in your customer service repertoire.
Social media has far from peaked; Facebook, Twitter, Tumblr and Flikr are all growing rapidly, and [...]
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5 Ways To Improve Business Efficiency
2011-07-06Making your business more efficient will save your business both time and money. Efficiency is often seen as boring and tiresome, with WinWeb, however, becoming more efficient will transform your business, save you money and give you a better work life balance. Here are 5 simple ways to improve business efficiency:
- Work Online – [...] -
Why Your Business Needs Cashbook Software
2011-04-27Any business, no matter what the size, will benefit from having an accurate and secure source of financial records. Having these records held in real time cashbook software also takes away many of the challenges over access, security and business continuity that would otherwise have to be addressed.
Most small business owners have neither the time [...]
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Top 5 Social Media Tips
2011-02-16Social media is the perfect way for any small business on a shoestring budget to conduct a cheap and effective marketing campaign. If you are one of the many business owners still in the dark about social media, here are some of the basics to get you started:
Get started: Every small business should have an [...] -
Social Media Training Basics
2011-02-14Getting started in social media can be difficult for any small business owner. Marketing experts continually spout the benefits of social media for small businesses, often without providing practical advice on how to maximise the potential of the platform.
The most important thing you need to bear in mind about social media is the need to [...] -
5 Blogging Ideas
2011-02-02A good business blog delivers a multitude of benefits. From increased click through rates on your website to improved brand awareness and providing you with an aura of authority, it is well worth investing the time to deliver good quality business blog content. However, it can be hard knowing where to start blogging, so here [...]
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Who Needs A Blog?
2011-01-31“Blogging” is one of the key online business terms of the previous decade. What started as a hobby for many people around the world was soon recognised as having potential for businesses of all shapes and sizes.
Blogging is an abbreviation of the term “weblog” and is a natural evolution of the original basic ‘online diary’ [...] -
5 Twitter Marketing Tips
2011-01-26The microblogging site Twitter is not just for individuals and Twitter marketing is proving to be an effective social media marketing tool for businesses. When you embrace Twitter marketing, you can gain increased company website hits, brand awareness and customer loyalty. Here are a few tips to get you started:
1. Ensure that your content is relevant. [...] -
Is Twitter Marketing Right For You?
2011-01-25The social networking and micro blogging website, Twitter, is a great tool for businesses but is often under-utilised for its marketing potential. When Twitter marketing is used effectively and with minimal expense, there are significant benefits for companies of all sizes.
For smaller business, Twitter is a vital tool to keep in touch with customers and [...]
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Top 5 Tips for Working With Virtual Assistants
2011-01-05Small businesses all over the globe are beginning to see the benefits that a Virtual Assistant can provide to them. Here are some great tips for getting the most of your relationship with a Virtual Assistant:
Know exactly what you want: Be very clear about what you expect the Virtual Assistant to do. Any ambiguity over [...] -
Why Be A Virtual Assistant When You Could Be A Business Solution Provider With WinWeb?
2011-01-04Virtual Assistants are just what many businesses need; someone to fulfill the day-to-day admin tasks while leaving the business owner free to run their business. That is why WinWeb have seen the perfect opportunity for collaboration with Virtual Assistants to provide a unique service to their customers.
As a leading cloud computing Software Company, WinWeb [...] -
Consider Outsourcing This New Year
2010-12-29The Xmas holidays are a very busy time for all small businesses. It is common for many entrepreneurs to start back at work in the new year with a whole load of administrative tasks to complete. WinWeb recommends that all small business owners make a resolution to spend less time keeping their business running and [...]
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Focus On Small Business Marketing
2010-10-18Marketing is one of the most worrisome areas of business for many new start-ups. That’s why this week we’re focusing on bringing you some great articles on small business marketing techniques. Marketing doesn’t have to cost a fortune or be a source on anxiety for small business owners. Here’s some great advice…
How To Write An [...] -
Top 5 PR Basics
2010-07-01Public Relations (PR) is one of the cheapest ways to market a small business. It involves distributing news about your business to media outlets in the hope that you will receive press coverage. Here is some tips of how to get started with your first press release:
Make a List: Take an hour [...] -
Top 5 Virtual Assistant Basics
2010-06-24Small business owners are starting to realise that outsourcing is no longer just for big companies. Here are some things to bear in mind if you want to hire a Virtual Assistant:
Understand their Function: Virtual Assistants are experts in a certain field that provide support to their clients on an as-needed basis. They [...]