Business Process Outsourcing

  • Targeting the Right People

    2011-12-21

    It is critical to recognise that without properly identifying your target market, all your marketing efforts and expenditure will be pointless. If you ask small business owners to tell you about their target market, most will struggle to define their customer base. This makes it extremely difficult for any marketing campaign that they conduct to [...]

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  • Bootstrap Marketing

    2011-12-20

    If you are launching new products or services on a bootstrap budget it can be very difficult to spread the word. Often not even your existing customers are ever aware that you have expanded your product range. To solve this problem, you have to get creative. Mention your new products on every form of correspondence [...]

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  • What is Social Media?

    2011-12-16

    Even large corporations are now using social networks to communicate with their customers. Social media is a great way for a savvy small business owner to interact with customers and conduct bootstrap marketing. If used correctly, social media will build relationships and increase visitors to your online store. Some businesses actually use it as a [...]

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  • How can a blog help my small business?

    2011-12-13

    Every small business website owner wants to increase their traffic. There are many ways of doing this, with the most popular being SEO (search engine optimisation). This involves designing your website so that search engines can send the right people to pay you a visit. But without regular updates and interesting content you will not [...]

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  • Outsourcing: An inexpensive small business alternative

    2011-12-12

    WinWeb want to help small businesses reach their full potential. Outsourcing is a tactic that is now commonly used by many small businesses. A number of core business functions can be outsourced. Bookkeeping in particular is now regularly outsourced by small businesses looking to save their time and money. A sensible solution is to look [...]

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  • Bookkeeping: Don’t employ someone to do it!

    2011-12-07

    Bookkeeping is a vital part of the daily running of every small business. Unfortunately, it is also one of the least enjoyable aspects of it. Once they begin to achieve success, the first employee that many small businesses are forced to hire normally must have bookkeeping skills. This is because many small business owners lack [...]

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  • Have you tried Email Marketing for your Small Business?

    2011-12-02

    Email marketing is different to traditional methods of advertising and is often done very poorly by people who have a lack of understanding about how it should be done. Many small businesses want to take advantage of the numerous benefits provided by email marketing, but very few are actually able to run a campaign that [...]

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  • Bookkeeping: Essential for Small Business

    2011-11-30

    Using bookkeeping software allows a business to quickly get a picture of how successful they have been recently. In order to make the process easier, many companies are now use business accounting software to help them along. It gives a quick overview of financial performance that is much less time consuming than traditional bookkeeping methods. [...]

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  • Building an Online Business Reputation

    In the increasingly networked modern world it has become even essential for your company to be portrayed in a positive light. However, it has also become more difficult than ever for a business to control what other people are saying about them. A good reputation often the key to long-term business success. It builds a [...]

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  • Online Press Releases

    2011-11-28

    We can take all the hassle out of the process and create the maximum amount of publicity for your small business. If you are trying to generate publicity for your business, a virtual press release is extremely helpful. You can get mass coverage on many websites simply by sending one e-mail out to a large [...]

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  • Facebook for Business

    A Facebook page for your business is a great way of building your online reputation. It is an additional channel that can be utilised to build relationships with customers, bloggers and other people in your industry. However, you shouldn’t rush into making a half-hearted attempt at building a page for your business before you properly [...]

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  • Blogs for Business: Should you have one?

    2011-11-25

    Blogging opens a new channel of communication between you and your customers. Blogging has become extremely popular in recent years. Many people simply blog as a hobby, usually on topics that interest them or that they are experts in. Some blogs have a very high level of readership and are able to charge a fortune [...]

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