The Basics of Making a Sale

If your business is currently suffering from a lack of sales, it is often useful to re-examine your current selling techniques and identify what you are missing from your repertoire.

The most important aspect you should remember when selling is to accentuate the uniqueness of your product or service. You must convince potential customers that …

Client Conservation Tips For Small Business Owners

It is no secret that working to retain your existing customer base delivers far greater rates of success than attempting to attract new clients. As a small business owner, statistically around 80% of sales will come from just 20% of the existing customer base. Despite this, the majority of business promotions are aimed …

The Importance of Networking for Small Businesses

The importance of networking must not be underestimated when you are starting your small business and this holds true whether you are opening a restaurant or an online shop. But what is networking?

Entrepreneurs often hear, and even use, the term ‘networking’ but in order to network effectively it is important to understand the principles …

Sales Basics for Every Small Business Entrepreneur

In the end sales is what makes or breaks your business, it is the way your business, no – every business makes money. Even when your phone rings and visitors come to your shop or website – you have no sale until the order is signed or the money handed over.
The last moments before a …

Recession Survival – Re-Activation & Retention Of Your Small Business Customers

There is no easier sale to make than to sell to people who are already customers. Why? They know your business and they know you, so they know what they get – since they will hopefully have been served well by your business when they bought from you last.
This is especially true in a recession. …

Managing Your Small Business Day-to-Day

Keeping your business running smoothly requires discipline and efficient time management. It’s easy to get bogged down with tasks that seem urgent and postpone activities that might not seem to require an immediate response. The following tasks should be scheduled into your working week and stuck to! Postponing something by half a day can make …

Finding New Customers

Finding new customers for your business involves marketing, a concept that many new small business owners are unsure of. Marketing can be a full time job in itself and for this reason can seem overwhelming to someone with little or no experience. We’ve provided another brief guide of where to start your marketing campaign to …