It is now common for businesses to sell products in an online shop without any customer interaction. Many businesses have forgotten that a large part of being successful involves providing excellent customer service. There is nothing wrong with selling your products in an online shop, but remember there are many small things that you can also do to ensure that they have a positive shopping experience.
Make sure the customer does not feel like they are just an anonymous transaction to you. Follow-up whenever someone purchases from you, even if it is just an e-mail asking for feedback or a ‘thank-you’ note. Let customers know that you appreciate their purchase.
A large part of today’s customer service involves building a network or community around your brand. Using social networks allows you to interact on a personal level with your clients. Make sure that you treat this community well and give them discounts and incentives to reward participation. Social networks are a brilliant way of receiving honest feedback about the products and services that you provide.
Remember to be flexible when dealing with your customers. They will always appreciate it if you always go the extra mile to provide exemplary customer service and you can expect to have them as customers of your business for a long time afterwards.