With the Arctic snap in the UK resulting in many people being snowed in, businesses are under tremendous pressure. Not only are small businesses suffering from employees not being able to attend work, but shop owners are also being hit by shoppers not being able to brave the elements to visit the shops.
By only having a high-street presence, a shop is limiting its customers and in the current cold snap is limiting its selling potential. With roads impassable and snow mounting, people can’t shop as they normally would. And when stuck indoors unable to get out, an increasing number of people turn to the internet to browse, and shop, for goods.
By having an online shop you’re business is not giving customers the cold shoulder in the freezing temperatures, but instead is welcoming people to shop from the warmth and comfort of their own home!