Email marketing and electronic newsletters are excellent promotional tools, but they can sometimes be rendered useless by an over-enthusiastic spam filter.
Many small businesses want to improve communications with their customer base. A common method that a lot of them choose is email marketing.
Spam filters come mainly in two types. The one that is most problematic for a small business trying to conduct an email marketing campaign is one that operates on feedback from its users. Sending your marketing message to people who don’t want to receive it can quickly result in your e-mails being blacklisted.
There are a few ways to avoid this. Never send unsolicited messages to anyone, not even current or former customers because email marketing is all about permission. When seeking permission, make sure you provide what you have promised. Ensure that your newsletter is well-written and appears professional. Always clearly display a way for them to unsubscribe and stop receiving messages from you.
The other type of spam filter is automatic and looks for certain triggers. It will block your messages for a number of reasons. Avoid using certain words (‘free’, ‘money’ etc.) in your subject header and never type all in capital letters. Make sure that your mail comes from a reputable domain name and that you don’t send the body of the message as an attachment.