Less is often more when it comes to building business websites.
It can be difficult to build a professional looking website, especially if you are working on a tight budget and it is your first ever attempt. Never start building a website without clear objectives. Consider whether you are aiming to perhaps increase sales or provide an extra level of support. You can then focus your design on providing these features in the best way possible.
Avoid gimmicks such as animation and flashing images. These can look great but will often just distract the customer from the actual message you are trying to convey. Very large graphics should not be used either, as this will slow down the loading time of the website.
Try to avoid using a large number of pages, even if it looks great. Visitors will soon give up if they can’t find the information they want quickly. Make sure that your website is easy to navigate for people who have never visited it before. Test it on friends and family to see how they get on.
Don’t forget to put contact details (or a link to them) on every page on your site so that a visitor can easily get in touch. Once your website is up and running, remember to place your web address on everything you can (business cards, packaging etc.) to get people to visit.