The first step for all business websites is to look professional and the best way to do this on a tight budget is to use website building software with pre-existing templates.
It is now absolutely necessary for every small business to have a website with an online store to sell or distribute their products or services. Many small businesses launch a website without any knowledge of how to monetise it and turn it into a profitable venture.
Your website must be easy to navigate and not be so badly designed that is difficult for visitors to find the information they want. This is another reason why it is useful to use website builder software, as the template will not be confusing or distract from the message that you are trying to convey.
Without an online store you will not make any money directly from your website. Don’t try to hide your product or service away – it is important to have a fully integrated online shop that is convenient for customers to use.
A website also allows you to cross-sell to existing customers by learning what they are purchasing and then offering them complimentary or alternative products. You can also provide support outside of office hours without much hassle. This allows you to build a better relationship with customers and means that they can purchase from you in complete confidence.