To save money, the marketing budget is often the first cut that a small business owner will make.
The main problem with this method of saving money is that it hurts them in the long run because they will be unable to attract new customers. However, it is possible to still reduce advertising expenditure by making sure that you work harder to increase your overall marketing activity.
A business website is a great low-cost alternative for most forms of small business marketing. In many ways it is actually preferable to traditional advertising because it gives your business a global audience and can help you expand further.
It will also mean that customers have less trouble trying to reach you and they can even contact you outside of normal working hours. Great websites ‘pre-sell’ your product or service to customers so that by the time you actually speak to them on the phone or they come into your store they will have often already made the decision to purchase from you.
Keeping your website updated with regular special offers and promotions will ensure that visitors have an incentive to keep returning. An inactive website is useless as a marketing tool, so make sure you are always updating it in some way.