Any small business planning to launch their website has to think very carefully about their domain name. This will be the address that they give to any prospective customers and will also be a contributing factor in the amount of traffic you get from search engines. Here are some of WinWeb’s top tips to consider when purchasing a domain name for your small business:
Keep it short: Long domain names are harder to remember. A short and snappy domain name that represents your business is ideally what you should be aiming for. Avoid using hyphens in the web address if possible.
Buy variants: Ideally you should also aim to purchase all the other corresponding TLD’s (Top-Level Domains) that are the same as your choice. For example, if you purchase a .co.uk domain then you should also grab the .com and .net variant to avoid opportunistic people cyber-squatting or even committing fraud in your name.
Don’t be pigeonholed: Some small businesses make the mistake of choosing a domain name that is too restrictive. This means that when their business expands naturally into other areas and markets over time, their domain name no longer reflects their business. A great example of a business that got this right is Amazon.
Keep up-to-date: Whichever domain name provider you choose, it is essential that they have your current contact details so that they are able to renew it on your behalf when it expires. Failure to do so could lead to someone grabbing your domain.
Choosing provider: You should always exercise caution when choosing a supplier of domain names. Look for a reputable company that has been around for awhile to be safe. WinWeb provide safe and reliable domain name hosting to subscribers of our Website Hosting application.