How to use social media to drive traffic to your Online Store


So, your business now has an online storefront that can be used to sell products or services directly to people on the web. Now what?

Setting up your eshop is the easy part. The next stage is somewhat more difficult, as you will need to direct a steady stream of visitors to your storefront in order to make sales.

Your website itself will obviously be the most important and main gateway to your store, so it is important to keep that updated as much as possible. Try to focus on certain products that you sell and feature them on your blog (along with some great pictures) to encourage them to buy.

Another great way of driving traffic to your Online Store is to utilise social media.

You can create Facebook or Twitter posts that link directly to items in your storefront. Combine this with some pictures or video of your product or service in action to really get people interested.

These direct links to products in your store will also make it easy for customers to share and recommend your products to others. Word-of-mouth recommendations are often the most effective and trusted form of marketing so anything that aids this could be a boost.

If you want to know more about how an online storefront could assist your business, speak to us today!

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