Search Engine Optimisation for Business


It can be very frustrating to build an excellent website that nobody ever sees.

There are a number of tweaks that you can make to your website in order to generate more traffic. This is known as Search Engine Optimisation.

The most important thing to remember is that search engines love content. The more text you have the better – so start writing about your business! Search engines cannot read graphics, so having a beautiful graphic based website will not help attract visitors. Having a blog and updating it daily is a good way of quickly increasing the amount of content on your site.

Identify the keywords relating to your business and try to use them as often as possible throughout your website. However, make sure you don’t just spam a lot of words as the search engines will be able to detect this. Try to use about five or six keywords for every 100 words that appear on your website. You should even include keywords in the title tags for each page.

The more links to your website that the search engine is able to find on the Internet, the better your rankings will become. This will often involve working together with other websites serving your industry to establish a link exchange. If the page linking to you is relevant, it will improve your ranking. Don’t forget to also manually submit your website to as many search engines and link directories as possible.

To find out how WinWeb’s Search Engine Optimisation could help generate web traffic for your business, speak to one of our Specialists today.

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