Social media is a great marketing tool, especially for small businesses on a bootstrap budget, but without a coherent plan in place then you will not gain much benefit.
Although many small businesses now have an online presence, not all of them have a presence on social media yet. But if you are aren’t convinced about the benefits to using social media, simply think back to when you first heard about websites.
At that point in time, it might have seemed utterly useless to your small business. Now the benefits to business are obvious, and social media will probably be thought of in the same way within a few years. It is likely to become second nature for future marketing campaigns.
The easiest way to get started with social media for business is to experience it first as a user. Soon you will understand the basic principles by observing people who are already doing it right. You will see that the really talented small business marketers will not even appear to be promoting at all because they focus instead on building relationships with consumers.