Search engine optimisation, commonly known as SEO, is a way to maximise the visibility of your website online to attract more visits. For a commercial website, more visitors potentially means increased sales and profits. For this reason, SEO has become a hot topic for businesses.
Search engines, including Google and Microsoft’s Bing, want to provide users with the most relevant results when they perform a search and they rank the results accordingly. To get to the top of the search engine ranking pages (SERPs) and therefore be at the top of the page in prime position in the results, there are a few things you can do.
By using strong relevant keywords in the heading, navigation, and metatags within the site coding as well as in the content of the pages throughout your site, you will see an improvement in your SERPs. Additionally, having a good number of high quality links coming in to a number of pages within your site, not just your Home Page, will help increase your website’s visibility. These links could be from social networking sites, partner sites, blogs, forums and many more. A good SEO expert will help you to set up the links that you need.
A crucial part of SEO is finding the keywords that most of your customers are searching for; allowing you to refine and focus your online marketing efforts. There are numerous tools out there to help you monitor trends, to ensure that you keep on top of any market changes in keyword searches. SEO isn’t something you ‘do’ to your website once, rather it is an ongoing effort that must be continually thought of throughout your website changes.
When thinking about SEO and your search engine ranking never, ever, forget about the actual visitors to your website. If you ensure that your website is relevant, with high quality content focused on good search terms, then your search engine ranking should follow.