Blogging for Offline Businesses


Even businesses in the “real world” need to have an online presence.


Blogging is one of the best ways for a business to start building a presence on the Internet. But for many business owners, operating a blog is something well outside of their comfort zone. In fact if you asked most businesspeople if they knew how to start their own blog and keep it updated they would probably be unable to.

Blogs are great ways to link your offline business to your online presence but you need to be able to provide the right content in the right place and deliver it to the right audience in order to achieve maximum impact with your blogging. If you can’t do this then you are probably just going to be wasting your time.

The best tactic is to use your blog as a bridge between the online and offline parts of your business. Firstly, you must ensure that your blog prominently displays information about your business and how to find it. Many people who find your blog online will be looking to contact you in some way, either in person or via telephone or email. Therefore somewhere on your blog you should have the physical address of your business and its opening hours.

You should also include a contact form, email address and phone number. The more options you give for potential customers to contact you the greater the likelihood that they will get in touch. A local phone number for your business will also help Google to list your site accurately in Google Places.

Remember that your blog should not be a one-way broadcast of information. Interact with people who visit by encouraging them to leave comments on your posts. Connect your blog to social media outlets like Facebook and Twitter to allow easy sharing of your content – vital if you aim to go viral with it. Include your blog URL on all marketing material you create, online and off.

Finally, the real key is to keep providing fresh content and not simply forgetting about the blog after a few weeks. You need to give people an impetus to keep coming back, time after time. Most search engines will also favour blogs that keep being updated over those that aren’t.

If you want to know more about blogging for business, get in touch.

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