As a small business, providing great customer service is now more essential than ever. The whole world is now interconnected via the Internet and any bad thing that is said about your business online can easily be seen by people looking for information on your company. It is necessary for small businesses to embrace new ways of communicating with their customer base, such as email marketing and social media, in order to be successful.
The Internet has changed the way that many small businesses operate. It is now common for them to sell products in an online shop without any interaction with their customers. A lot of businesses have simply forgotten that a large part of being successful is providing excellent customer service. There is nothing wrong with selling your products in an online shop, but remember that there are many small things that you can do to ensure that they have a positive shopping experience.
Make sure that the customer does not feel like they are just an anonymous transaction to you. Try to follow-up whenever someone purchases from you, even if it is just an e-mail asking for feedback or a ‘thank-you’ note. Let your customers know that you appreciate their purchase.
To further build a rapport with your customer base, consider starting an online newsletter. This is an unobtrusive method of email marketing because it can only be provided on an opt-in basis and therefore the people that are receiving your newsletter are genuinely interested in your business. A well produced newsletter will successfully keep your company at the front of the mind of your customer base.
A large part of today’s customer service involves building a network or community around your brand. Using social networks allows you to interact on a personal level with your clients. Make sure that you treat this community well and give them discounts and incentives to reward participation. Social networks are a brilliant way of receiving honest feedback about the products and services that you provide, so don’t waste the opportunity.
Remember to be flexible when dealing with your customers. They will appreciate it if you always go the extra mile to provide exemplary customer service and you can expect to have them as customers of your business for a long time afterwards.
How we can help…
WinWeb.com helps small businesses provide excellent customer service. This is why we provide the following services:
Online Shop – Sell your products online and take your business to the next level. With an online shop you can be open any time, online.
Email Newsletter – Keep customers informed about the latest happenings in your business.
Online Presenter – Provide unique customer support with an online presenter instead of a help manual.