Pitch of the Week- Digistar Solutions


The winner of WinWeb’s Pitch of the Week this week is Kelvin Thom, who started his small business, Digistar Solutions, in March 2010. We caught up with him to find out his experiences of starting a business.

“I worked in Corporate America for 15 years prior to establishing Digistar Solutions, but in September 2009 I was made redundant from a large telecommunication company. Faced with the prospect of unemployment, I considered my diverse skill-set and decided to start my own business; and that’s how Digistar Solutions was born.

I have a strong background in metric reports and in-depth analysis, which has provided me with first hand knowledge of the importance of analytic data to companies both big and small. I realised that speeding up report delivery time and increasing accuracy would be both time, and cost, effective for businesses; Digistar was developed to occupy this market position.

Since starting Digistar Solutions, I’ve encountered many of the hardships of beginning a new business; long days, sleepless nights and a difficulty in reaching the necessary target audience. For Digistar Solutions one of the main problems as a small business start up has been letting people know about his product.

I’ve quickly discovered that when starting a business it seems you need all the skills that are necessary to make any business succeed: ideas, innovation, technological skill, marketing acumen and sales technique. Finding all these in solitude has been hard; but I am determined that, with hard work, Digistar Solutions will be successful.

As the saying goes ‘Rome wasn’t built in a day’ and I guess neither will Digistar Solutions.

With the Performance Analysis Manager that I have developed, which provides analysis of vital data in seconds, rather than hours, I believe that Digistar Solutions has a fantastic product and I am determined for it to succeed.

Running my own business may be hard work, but I wouldn’t change it for the world. Working long hours building my business seems different that when I slaved away for an employer. Knowing my hard graft will benefit my company directly is reason enough to put in the hours!

Do I have any regrets about starting my own business? Absolutely. I regret not taking the leap of faith sooner!”

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