The winner of this week’s Pitch of the Week competition is Gordon Shaw from Environmentally Friendly Solutions.
EFS Limited have developed a unique and innovative product that deals with a nuisance we probably all come across every day; cigarette waste. We spoke to Gordon about why there is the need for such a product, and his hopes for the business.
“Cigarette waste is a big problem in every community – it is unsightly, unhygienic and practically everywhere. With the number of smokers increasing every year, and expecting to hit 1.6 billion worldwide by 2025, a solution to this problem is desperately needed.
EFS disposable ashtrays are designed to help reduce cigarette waste, with the aim to not only create a cleaner, more pleasant environment but to also reduce the damaging effect that cigarette waste has on the environment. We saw that the old solutions to this problem weren’t working, so set about creating something that would.
In our quest to do this we developed a system of beach and tabletop ash trays available to smokers at the point of use. All the smoker needs to do is pull an ashtray from a dispenser. The ashtrays will be embossed with the logo of a sponsor, meaning that the Government will save on the huge disposal costs of clearing cigarette waste from our streets, as well as businesses showing they support helping the environment.
Environmentally Friendly Solutions has the slogan “Greening the world, Saving the Planet” and this is a fundamental principle that my business partner, Jim Bell, and myself hold dear.
We believe that our disposable ashtrays, which are collected and reused or recycled with the cigarette waste safely disposed of, are the best way to deal with this massive problem. This will not only help us enjoy our environment and save the government money, but will also help prevent toxins entering the soil, water and food chain.
Interest in our disposable ashtrays has begun going global, with enquiries from Malta, Mauritius and Greece as well as from the UK. We are extremely excited about the future of our business!”