Real Business, Real People


BB Soap Bottles Range Shot are thrilled to begin our Small Business Stories series. Each week we will feature a small business, telling the real story behind small businesses. Forget Dragon’s Den. This is what real business is about.

Sue Acton climbed the corporate ladder in the world of city banking, but as the bubble burst, Sue was faced with tough decisions as to what she would do next. Rather than being downtrodden, instead Sue set about embarking on a life-long dream of starting her own business.

The ethos behind Bubble & Balm was an integral part of Sue’s vision for her company from the outset. Sue has always had a passion for Fairtrade products and hoped that by establishing Bubble & Balm she would be able to “make a small difference and give customers the option to buy products that are giving producers a fair deal”.

Since the early days of Bubble & Balm, with Sue working hard in her kitchen at home dabbling a range of hand-made beauty products, the company has come a long way. Far from being the small home based business, a number of major retailers are now interested in stocking Sue’s range of natural, Fairtrade products.

It is an exciting time for Bubble & Balm, with their new range of liquid soaps hitting the market, Sue is proud of the fact that “Bubble & Balm is all about the and, not the or, with products that are Fairtrade certified and UK made, natural and effective, gorgeous and fantastic value”.

Sue is no stranger to the hardships that small businesses face as they embark on their journey, but also knows just how great that journey can be once you are on your way. When she won the WinWeb Business ’09 competition, Sue was placing orders, as cashflow would allow. Winning the £10,000 prize allowed her to place an order to invest in the future of her business.

Now, for Bubble & Balm, the future looks brighter than ever as Bubble & Balm launches their world first Fairtrade certified liquid soaps. As people are becoming increasingly aware of the environment, and with Sue’s determination and drive, for Bubble & Balm the future looks rosy.

Bubble & Balm products can be purchased via their website at

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