Have you ever considered that the answers to the following questions might be different: What are you selling? Vs. What are your customers buying from you?
As small business owners, we are passionate about our business and tend to obsess over our products and services. We’re always tweaking something. On command we’re able to give a full run-down of all the products/services we offer.
However, I recently heard someone make a distinction between “what I sell” and “what customers are buying from me” and I thought it was a really valuable point. For example, WinWeb’s product is small business services and online software. But what our customers are buying is the ease of setting up their business and the freedom to access their operations, no matter their location, with the click of a button. In other words, we take the operational hassle away from our small business customers so they can focus on growing their business. This is called Value Proposition. It’s the added value that customers are buying from us.
Understanding this distinction is valuable for how you promote and sell your business. It’s not always easy to define and may require that you ask a few of your existing customers to get a good understanding of why they keep coming back to you. Knowing your value proposition could give you a big competitive advantage as chances are your competitors are just selling products.
To explore the way that WinWeb can help your small business just visit the WinWeb website for a 30 day free trial!
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