Understanding SEO for Small Businesses



There is a lot of confusion about SEO. If you asked small business owners to define what SEO is and how it affects their website, most of them would struggle to tell you. A lot of people believe that the top sites that appear on Google, Yahoo or Bing have paid large amounts of money to be there. This is simply not true – these websites have just used SEO far more effectively than their competitors did.

SEO is the abbreviation for Search Engine Optimisation. This is a fairly self-explanatory description of what SEO entails. It is basically concerned with altering your website so that search engines can better understand the products and services that you are providing. They can then send the right people using their search engine through to your website.

Of course, there are a number of factors that have an impact on how successful your SEO is going to be. Search engines will always favour websites that have been around for a long time over one that has recently appeared. They also make ranking decisions based on how much overall traffic your website receives.

In order to show up in searches, you must provide content that is similar to what the person is searching for. Try to provide as much relevant content as possible on your website, as this will increase your chances of getting ‘hits’. Remember to include a lot of links to other relevant websites and try to get them to reciprocate. This will help the search engine understand that you are offering similar content.

The main aspect of SEO is keywords. These are certain words that are commonly searched for and will be different for every industry. Your first step in conducting SEO has to be determining what the keywords are when people search for the products or services that your provide. It is then necessary for you to provide a lot of content related to those keywords.

If you are planning to attempt SEO, make sure that you have clear goals and objectives before you start. Search engine optimisation is an ongoing process that requires sustained effort in order to achieve results.

How we can help…

WinWeb.com want our customers to be successful at SEO and use the web to your best advantage, this is why WinWeb offer the following services:

SEO Service - Our Business Support Services team will work with you to establish your objectives and help improve your search engine ranking.

Twitter Marketing – Twitter is a great way to get people online talking about your small business, and a great way to increase your online presence. Give it a try today!

To find out more about how your website, and small business, could benefit from SEO, or find out how we could help you, just contact us today.

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