Success for a business is customers choosing your business and spending money with you. Ideally, these customers would return to your business time and time again, maintaining loyalty to you and your firm.
Really successful businesses have, not only loyal customers, but evangelical customers – customers who will tell anyone and everyone who will listen how great your business is. Why would a customer rave about your business?
People shout about businesses that have awful customer service – just take a look at the Twitter #fail hashtag to see that! People also tell their friends and peers about great customer service – and this is what needs to happen to make your business a success.
Customer service can genuinely make or break a business; so when was the last time you looked at your business from the perspective of a customer?