We are often asked what we mean by “Sales + Marketing Automation”?
People buy essentially for two reasons – ego or need – that is it. I want those shoes or I have a problem that needs solving. There are no other buying motivations.
Now consider your business, you are trying to find new clients and sell to them. You may cold call, go to trade shows, etc. – in other words you go out there to sell.
What we do with “Sales + Marketing Automation” is bring potential clients to you, so they contact you to ask about your service or product.
In the first scenario you go out and say, “Please buy my product….”, while in the second scenario, we put you out there, using e-commerce and social media techniques to make potential clients contact you.
The important part here is, you can answer the call with “How can I help you?”
This gives you a much higher chance of business success, since the caller has already decided you are the right business to talk too.
In short, our “Sales + Marketing Automation” is changing the conversation from a sales call to a “How can I help you?” conversation.
To find out how this could benefit your business, speak to one of our Specialists today.