Google Plus is the fastest growing social network, with over 500 million users and counting.
Easy setup: You can quickly create your own essential Google+ page to represent your business on the social media network.
Reach a specific audience: Google+ is particularly popular with the tech crowd and allows you to engage with groups of people on topics that are relevant to your business.
Learn how to use it: It doesn’t require a degree to start using social media. Just do a little bit of reading up and then start to engage with your customers.
Search engine priority: Your Google+ Page is likely to be looked upon favourably by Google itself when displaying results from their own search engine.
Build your contacts: You can find people that might be useful to your business on either a personal or professional level and easily connect with them.
Unique functionality: Google+ has a lot of different ways for you to communicate with customers, including live video chats called “Hangouts”.
Less competition: In terms of business adoption, Google+ remains one of the smaller social networks. However this just means there are not as many competitors on there yet for you to compete against!
Less clutter: Google+ isn’t filled with spam like Facebook and Twitter, making it easier to develop genuine relationships with your actual customers.