LinkedIn is THE social network for business. Use it wisely to make powerful networking contacts.
There are a number of benefits gained from using LinkedIn to promote your business online:
Easy setup: You can quickly create your own essential LinkedIn page to represent your business on the social media network.
Reach a specific audience: Want to find people within your industry and engage with them? LinkedIn helps you to speak to the right people without spending any money to find them.
Learn how to use it: LinkedIn is easy to use. Simply fill in your career and educational history in the same way that you would for a C.V.
Get and receive advice: LinkedIn is a great place to get advice from your peers and also for you to help others that are just starting out.
Find collaborators: Identify business partners, clients and service providers and get in touch with people who can take your business to the next level.
Learn about your industry: Because nearly everyone in your industry will be on LinkedIn, it is often possible to predict trends and changes that might affect your business.
Recruit staff: LinkedIn is also great for identifying the best possible talent for your industry and getting in touch with them.
Improve SEO: LinkedIn ranks very highly on Google searches so maintaining your own LinkedIn page is a good strategy to improve your ranking.