What are the main social media platforms and how can they help your small business?
Facebook: Facebook is the “big daddy” of social media. It has evolved from a site for students into a website for everyone. Your mum is just as likely to be on Facebook as your local pizza parlour. Both small businesses and large corporations are equally welcome on Facebook because users will only choose to receive updates from them if they are interested. There is no real way for a company to force people to listen to their marketing message.
Twitter: Twitter receives a lot of media coverage but has a much smaller user base. Start by following some well-established users so that you understand the feel of Twitter – it is very different to Facebook. You probably won’t achieve very much if you only use it to broadcast sales messages.
LinkedIn: A LinkedIn account can be used to provide a bit more information about yourself and display your business credentials. Basic accounts are free and it is an excellent way of building relationships with other people in your industry.
Pinterest: Pinterest is a great way to share pictures you’ve taken of your products or just cool images you’ve run across while browsing online.
Google Plus: This offering from Google hasn’t really taken off yet but with the backing of Google it isn’t likely disappear anytime soon.
If you have something to add we’d love to hear from you in the comments section below.