Join the global conversation. Over 200 million active users, all expecting to be able to interact with the brands and businesses that they purchase from.
There are a number of benefits gained from using a Twitter page to promote your business online:
Easy setup: Quickly create your own essential Twitter page to represent your business on the social media network.
Reach a specific audience: Twitter allows you to easily find people who are talking about your industry or your actual business so that you can engage with them on specific topics.
Learn how to use it: Do some research and reading to get yourself up to speed on using Twitter for business.
Custom URL: You can stand out from the crowd by customising your Twitter background and header in a way that represents your business.
Integrate with other social media: Provided you already use other social networks you can automatically share your updates from there (or even your blog) directly to Twitter.
See what people are saying about you: It is very easy to monitor Twitter to find out if people are mentioning your brand – a lot of very big organisations now do this and directly respond to people.
Improve your search engine ranking: Twitter pages show up very high in Google search results, making them nearly as important as a website for your business.
Promote your products: If you don’t have much of an advertising budget then social media is probably the most effective use of your time when it comes to marketing.