Before you start your business, before you even think about starting a business – ask yourself these questions:
What do you want for yourself? Why are you doing this? What do you want to achieve?
When you turn the ignition key in your car or get on a bus, you know where you are going (most of the time anyway!). It should be the same before you start a small business.
Take some time to think about it and write it down, your business planning software should allow you to do that. Don’t just think about get a faint idea and move on – you want to pull this list out now and then, to check that you are still on track.