Customer ROI? Find out!
How many hours do you spend for how much turnover at what profit margin? In other words what is the “Return on Investment” (ROI) of your customers or is this customer making or losing you money?
It is easy ti find out, using our software, how good a customer you are dealing with. Using our time-sheet function, incorporated in the invoicing, CRM and projects module, will allow you to record every minute you spend on your clients.
Then you look at your turnover with this customer (also recorded in the Cloud CRM application), minus any direct cost associated with the sale, giving you the cross-profit. Taking your recorded non-billable time into account you will find out how good a customer you are dealing with.
Sometimes it is better to let a customer go, because you are actually losing money or you have to raise prices.
Tags: clients, customers, loss, profit
