How To Use Business Analytics Effectively


Small businesses owners that have a company website often work hard on building and promoting it, without any real knowledge of how successful all of their effort is being. Without doing too much research, all that they can do is look at sales figures and customer enquiries to establish whether there has been a correlation between the time they spent improving their website and the amount of sales made recently.

With WinWeb’s new Business Analytics application it is absolutely simple for any small business owner to find out detailed information about the performance of their website. They can now do this without even leaving the WinWeb console and using other analytical software.

The Analytics application provides a whole range of useful data about your website. You are able to look at how much traffic each page is getting and view this data in a graph. It is even possible to tell where on the Web the visitor came from (search engine, referral etc.), their geographical location and the ‘bounce rate’ of individual pages (whether the visitor stayed on your website or went somewhere else).

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