What Are The Benefits Of Email Newsletter Marketing?


A business newsletter can be a powerful marketing tool for a small business and extremely cost effective. Where a business might have once spent a small fortune having a paper newsletter prepared and printed and then posted out to customers, it can now purchase email marketing software and send out a single email at minimal cost to an almost unquantifiable target audience. Email marketing software will also deal with managing email lists and filtering those lists to ensure that newsletters and other communications are relevant and focussed on the recipient.

Green issues are ignored at a company’s peril. In excess of 100 million trees worth of junk paper mail is sent out every year. The carbon footprint of an email can be considered minimal and recipients will take more kindly to a well written, relevant email than a physical piece of junk mail. That said, spam emails will not be tolerated by customers, which is where specific management software really comes into its own.

It is far easier to supply a lot of interesting information in a newsletter format than a wordy email that relies on the recipient being interested enough to continue to read. Attention spans can be short and a well-designed newsletter will have greater impact.

Newsletters are an excellent way of driving traffic to a company’s website and outlets, pushing repeat sales and raising a company’s profile. A good business newsletter sets a rapport between business and target audience and can build a genuine, long-term, personal relationship.

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