What is Customer Relationship Management (CRM)?


Customer relationship management can be described as the process or strategy that a company adopts to manage relationships with its customers. Often this takes the form of a technology based solution otherwise known as CRM software, such as that provided by WinWeb.

The CRM effort and associated CRM technology can be invaluable for small enterprises because management of diverse business functions can be centralised. This leads to more information being delivered to relevant members of an organisation with improvements often being seen in customer satisfaction levels, an obvious advantage to small businesses.

CRM software can offer support to sales forces, marketing departments, customer service teams and even technical support departments. Overall customer relationship management software can offer easy solutions to aide many of the issues that small operations can have with respect to customer service. New customers can be found, sales leads can be explored fully and existing customers are more likely to be retained all thanks to greater levels of customer satisfaction that small businesses attain by using CRM software.

CRM software can be implemented either as a traditional application installed on local networks or more recently over the web as cloud based solutions, an increasingly popular solution for small enterprises due to the low cost of implementation and maintenance of cloud based solutions.

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