Who Can I Send Newsletter Email Marketing To?


It sounds easy to market your idea or business by sending the entire internet-using world email about it. Easy yes; but also fraught with danger. As the internet has grown, so have the rules governing the use of it for marketing purposes. Do not let this put you off; email marketing is a powerful tool. Using email for marketing while paying attention to the rules and making the most of email marketing software can yield dividends and establish a web presence quickly.

If you wish to send unsolicited email to someone they must have given their permission. This does not need to be specific. If you have collected someone’s details in the course of previous business, or your email is referring to similar products or services they have shown an interest in and you have given them the opportunity to tell you they do not wish to receive messages (perhaps via an opt out tick box), then this is all above board.

There are many lists of names that can be bought or rented from third parties. These are a great way to boost contacts, but you are responsible for making sure the names have all opted to receive emails regarding similar goods or services to yours.

Email marketing software can help manage these lists and report on your communications so that you do not swamp customers with unwanted messages.

Remember: if someone has not opted to receive your message then you are sending spam.

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